MMRF was preparing to announce a revolutionary new product, CureCloud, and came to us with how to help best tell the story in an easy-to-understand and engaging way.
CureCloud is the most innovative and ambitious data generation initiative in both MMRF and healthcare history as the first at-home genomic testing program that provides a clinical-grade report used to identify treatments and trials that may be right for patients’ care. It runs on volunteered patient data and participation that will allow the ultimate delivery of precision treatments for every patient.
It’s important. Very important. But also, very complex.
Based on the script written by my very talented copywriter, Megan Levi, I designed storyboards, sourced music, and VO talent, and then partnered with a fantastic animator to get things moving!